Individual explainer videos versus serial production videos

Nowadays, many service providers produce very good explanation videos and presentation videos. The prices for a company’s own video tour are very attractive, especially in the international market. At first glance, bidding may seem very interesting. One of the most important criteria when buying an explanation video or presentation video should be that a marketing […]

The five most common mistakes in creating an explanation or business video

Almost every company currently has a business video or a so-called explainer video. Whether it’s an explainer video for a broad or complex product mix, a specific market, service process, or brand-specific campaign, the world of visual communication is booming today. However, every video does not automatically mean sales growth, higher exchange rate, or traffic […]

Five tips for successful storytelling in video script writing

  Storytelling is not a new tool for marketing, but it has proven to be very successful and is a continuously growing trend. Overall, in video marketing, the basic prescription of the future is based on storytelling. Especially when we work in the growing market of video marketing, a great story is the most important […]